The work: A new party style guide built to serve over 300 local parties, MPs and former MEPs. Polling and campaign data translated into voter-facing content through the 2017 General Election. Design lead on the campaign battle bus. Training sessions and webinars run for local parties on building their own online presence and content.
The result: A digital content team briefly led on an interim basis during the campaign, and a style guide that gave local parties across the country a shared visual language to work from.
